Vehicle Graphics Advertising : Providing The Best Advertising Return on Investment
Vehicle Graphics Advertising : Providing The Best Advertising Return on Investment
Jul 25Vehicle Graphics Advertising : Providing The Best Advertising Return on Investment
There are many opportunities for small businesses to spend their advertising dollars.
Traditional advertising channels are Directories (Yellow Page Ads), Radio Advertising, Newspaper Ads, and Television.· These methods are expensive and the effectiveness of the media could be questioned especially in today’s market. Yellow Page Directories are being replaced by online directories and Internet Searches. An Arbitron study reports that one out of three Americans reads a daily newspaper and this is gradually decreasing. Television’s reach and effectiveness are harder to determine with the new technologies like DVR that allow viewers to fast forward thru ads . Radio advertising to be effective media buyers need to buy into multiple stations and formats to attain a decent audience.
The price tag for traditional advertising is quite steep and becomes clear when you factor in cost per thousand impressions(CPM). As an example a half page newspaper ad could be as much as $ 600/week to show twice a week for a year would total $ 31,200.· When pricing a television commercial, you need to weigh the costs of· two separate things:· the cost of producing the commercial, and· the cost of airing it. Understand that like any other form of advertising, a television commercial can be as simple or as complicated as you want to make it. Not surprisingly, the cost to produce the commercial goes up as the quality and complexity of the commercial increases.The second cost involved in television advertising is the price you will pay to run your commercial. Commercial time is sold in 30-second spot blocks. The cost of a 30-second spot varies according to the number of viewers expected to be watching it.The standard half-hour of television contains 22 minutes of program and 8 minutes of commercials – 6 minutes for national and 2 minutes for local. National advertising is obviously your most expensive option, but even then the rates vary by Nielsen-rated viewership. Highly-watched programs can command rates in the millions of dollars. Commercials during less-watched programs are more affordable, but the cost of those commercials may still run in excess of $ 100,000 per 30-seconds. Most small- to medium-sized business owners find that local advertising fits better with their budgets and marketing goals. A 30-second time slot in a medium-sized market can be purchased for as little as $ 8· per 1,000 viewers, on the average non prime time local has an average of $ 11.51 CPM.
In the top 100 radio markets a one month campaign for a 30-second spot for 25 airings could run $ 4,500. Please see CPM statistics provided by OAAA······································································· .
Vehicle Graphics and Vehicle Wraps : The Clear Winner
Businesses especially small business need to look into non-traditional advertising solutions to meet their advertising and marketing needs. Outdoor advertising and, specifically, Vehicle wraps and vehicle graphics are proven solutions that provide the most cost effective implementation. A Vehicle wrap project cost between $ 2,000 to $ 5,000 for a full vehicle wrap installed on most standard vehicles depending on the size and complexity of the wrap project. This cost is reduced on partial graphics projects. At Arete Digital Imaging(www.aretedi.com) with our relationship with 3M we can guarantee the wraps using cast materials to last 3 to 5 years depending on the combination of materials used. This translates to roughly $ 600/annually for one of the most effective advertising channels.
Here are some more interesting facts to show the effectiveness of vehicle graphics over traditional advertising:
-··· OAAA : 96% of survey respondents said a vehicle wrap, as a method of mobile advertising, is more effective than advertising through traditional methods
-··· 3M showed that in order to generate the equivalent annual impressions of a $ 3,500 vehicle wrap , a company would have to spend over $ 130,00 on Television Ads.
-··· Traffic Audit Bureau for Media Management demonstrated that an average vehicle wrap can generate 30,000-70,000 impressions daily ! WOW.
-··· 91% of the people surveyed by the American Trucking Association (ATA) reported that they do notice words and pictures on vehicles and actually read the marketing message.
-··· Fleet vehicle advertising boosts name recognition 15 times more than any other form of advertising.
-··· 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
Vehicle Graphics and vehicle wraps generate the most affordable CPM· compared to traditional advertising. In Summary there is no outdoor advertising solution yet that comes close to vehicle graphics in terms of reach,CPM and effectiveness.