Dow Water & Process Solutions Sees Success with DOW FILMTEC(TM) RO Inside Ingredient Branding – Marketwatch

SINGAPORE, Jul 01, 2012 (BUSINESS WIRE) — –Program provides a new way to bring clean water to consumers worldwide

Dow Water & Process Solutions (DW&PS), a business unit of The Dow Chemical Company /quotes/zigman/224698/quotes/nls/dow DOW +0.57% , has successfully launched an ingredient branding program for DOW FILMTEC(TM) reverse osmosis (RO) for residential water treatment systems. Recently, Dow signed a Memorandum of Understanding with a company in India, and companies in Russia and China signed ingredient branding agreements that enable them to highlight DW&PS RO technology in their home drinking water systems.

“DOW FILMTEC(TM) RO Inside provides Dow the platform to partner with regional brand owners in the residential water treatment market and bring clean drinking water to consumer homes around the world — a subject of growing concern in many countries,” said Dr. Wang Xiaolan, Asia Pacific Commercial Director, DW&PS.

There are a variety of home water filtration and purification technologies available in the market place. Of these, reverse osmosis is among the most effective and widely used technology for rejecting contaminants, hardness and disease-causing bacteria, cysts and viruses.

“Not all reverse osmosis elements are created equal,” said Rajat Mehta, Associate Marketing Director, Residential, DW&PS. “DOW FILMTEC(TM) RO elements are one of the most widely used water purification technologies in the world. Every minute around the globe, Dow processes more than 57 million liters of high quality water.”

Compared to other filtration technologies that rely on a screen or filter to remove particles, an RO system uses a membrane that can reject an extremely high percentage of dissolved impurities that a screen or filter might let through. In fact, RO can take out virtually all contaminants and impurities, resulting in clean, safe and better tasting water.

Using a DOW FILMTEC(TM) RO Inside home water purification system can help consumers enjoy:

— High water quality, straight from the tap

— Low impurity rates for water

— Great taste for cooking and drinking

World-class quality and process checks ensure that DOW FILMTEC(TM) RO elements:

— Last longer — Exacting durability for fewer element replacements

— Perform better — One of the lowest failure rates in the industry

— Produce more water — Higher flow rates (20 percent compared to other RO elements) so water is readily available

From hospitals and community drinking water to bottled water companies, people rely on Dow reverse osmosis technology when clean water is essential. To learn more about DOW FILMTEC(TM) RO water purification or DOW FILMTEC(TM) RO Inside Ingredient Branding, visit Dow at SIWW Booth #G28, Basement 2, Sands Expo and Convention Centre. Or, visit www.dowwaterandprocess.com .

About Dow Water & Process Solutions

The global leader in sustainable separation and purification technology, Dow Water & Process Solutions is making a clear impact in the world. We’re helping to make water safer and more accessible, food taste better, pharmaceuticals more effective and industries more efficient and spearheading the development of sustainable technologies that integrate water and energy requirements. Dow Water & Process Solutions offers a broad portfolio of ion exchange resins, reverse osmosis membranes, ultrafiltration membranes and electrodeionization products, with strong positions in a number of major application areas, including industrial and municipal water, industrial processes, pharmaceuticals, power, residential water and waste and water reuse. More information about Dow Water & Process Solutions can be found at www.dowwaterandprocess.com .

About Dow

Dow /quotes/zigman/224698/quotes/nls/dow DOW +0.57% combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world’s most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow’s diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $ 60 billion and employed approximately 52,000 people worldwide. The Company’s more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com .

SOURCE: The Dow Chemical Company

        
        Dow Chemical (China) Co., Ltd. 
        Juno Chen, +86 21 3851-1687 
        JChen11@dow.com 
        or 
        Dow Water & Process Solutions 
        Vanessa Horn, 312-648-6700 ext. 2107 
        Horn2@dow.com
        

Copyright Business Wire 2012

/quotes/zigman/224698/quotes/nls/dow

US : U.S.: NYSE

Volume: 3.56M

July 3, 2012 1:00p

Market Cap

$ 37.67 billion

/quotes/zigman/224698/quotes/nls/dow

US : U.S.: NYSE

Volume: 3.56M

July 3, 2012 1:00p

Market Cap

$ 37.67 billion