Advertising with Vehicle Graphics

Advertising with Vehicle Graphics

Vehicle graphics are an effective and novel way to introduce a new product to the mass market. Using vehicle wraps in promoting a new movie or a TV show have resulted in higher ratings, while the target market quickly purchases products and services advertised through this medium. When trucks or buses outfitted with vehicle wraps stroll down a very busy road in the city, more people see the advertisement, thereby increasing ad impressions. The cost of the entire advertisement is calculated by dividing the total amount by the number of impressions, and vehicle wraps can easily deliver around a million (even four million) impressions every month.

But vehicle graphics are more than just the millions impressions—the huge majority of the people who see the advertisement is proven to go out and buy the product or avail of the service promoted by the vehicle wraps. Vehicle graphics can be applied to buses, trucks, light rail train coaches, vans, cars, airplanes, and even motorcycles—modern printing technologies allow any type of design printed on vinyl sheets that can be attached to any type of vehicle the advertisers or creative agencies specify.

The significant increase in the brands’ sales reports is just a part of the story, as studies and surveys conducted by industry analysts show that almost all of the people who saw the vehicle graphics remembered the advertisement and the specific product vividly. This “secondary” role of advertising in the target market’s perception of the product is probably the most difficult to achieve: brand recall is a lot more important for a bigger corporation in the long run. Associating the brand with positive ideas and feelings will also help the longevity and posterity of the product—and these can all be achieved through vehicle graphics.

Vehicle wraps should not be limited to the multi-billion dollar companies like Pepsi and the Holiday Inn Hotels—small businesses can also get in on the action and the impressive advertising results that come with vehicle graphics. Most businesses own a vehicle or two that they can use to stage their own vehicle wraps campaign. If the vehicle is used by the company as a delivery or employee vehicle, the better—because there will be more chances that people who are interested in their product or service will see the advertisement. Using vehicle graphics is also very ideal for a small business that cannot afford to pay for traditional advertising campaigns.

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