Bodacious Bar-B-Que To Increase Signage To Avoid Confusion – Tyler Morning Telegraph
Bodacious Bar-B-Que To Increase Signage To Avoid Confusion – Tyler Morning Telegraph
Feb 18Bodacious Bar-B-Que To Increase Signage To Avoid Confusion
By JACQUE HILBURN-SIMMONS
Staff Writer
Staff Writer
Bodacious Bar-B-Que in Tyler will be allowed to increase the amount of signage at its newest location.
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Restaurant owner Chad McConnell appeared Thursday before the city’s Board of Adjustments, asking for leniency on existing ordinances limiting the size, number and location of business signs.
His restaurant at 4030 Frankston Highway has one sign that reads simply, “Bodacious,” but he wants a second one to clarify the nature of the property.
“I want to add the word Bar-B-Que,” he said. “I’m having tons of customers walking in thinking it’s a gentleman’s club or a pizza restaurant or whatever.”
McConnell said he was surprised so many people assumed that “Bodacious” meant something other than his food.
City staff said there seemed to be some confusion over the restrictions and the businessman’s request.
Planner Michael Howell said the restaurant owner can add a second sign and even a third directional one to guide patrons through the drive-thru window, but the overall sizes of all three must comply with the codes.
Board member Mitch Henderson said he didn’t have a problem with more signage, noting the building has three facades and if the eatery ever moved, the structure could accommodate three separate businesses — each with its own sign.
“This developer put in nice property,” Henderson said. “If it were subdivided, it would be a moot point.”
The panel ultimately agreed to support McConnell’s request to boost his signage, saying the building was located far enough off the loop that larger signs would not be a detriment to the area.
McConnell said he doesn’t plan to put up anything that’s distracting.
“I’m not applying for anything ugly,” he said. “I just want people in hotels or just passing through to know we’re a Bar-B-Q restaurant.”
In other business, the board agreed to setback variances allowing additions to be built at 606 Tremont Place and 1702 Holly Creek Dr.
The panel also supported a size variance for 225 Belmead Lane, allowing construction of an 8-foot fence instead of 4-foot, to enclose a swimming pool.