Billboards

Billboards
Billboards cater to demand for large-format advertising on superior sites nationally. Locations are measured against criteria such as visibility, traffic volumes, commuter LSMs and roadside proximity for optimum visibility and exposure to qualified commuter audiences. This form of advertising gets the message across in a simple and elegant way and reaches a wide market.

High quality structures emphasise aesthetic appeal, with internal illumination harnessing high impact exposure of billboards 24 hours a day. Simple single-minded messages work best with a limit of eight words per advertising sign being suggested. High contrasting colours also work well, especially when contrasting foreground and background. Colours that work well together on artwork include dark colours and white, red and white and yellow and black. The simpler the background the more legible the advertisement as complex visuals with dark shades are not legible from a distance. For illuminated signs it is advisable to use darker backgrounds with lighter text.

Remember that font type is more important than font size and choosing the right font can make your campaign more effective. The maximum lettering size that the artwork space will allow is suggested with spaces on either side or on the top and bottom of the advert. It is crucial that all negative space is used and that the main message text is in the same font and size.

Street Pole Ads will assist you will all your billboard advertising needs. They are an entrepreneurial enterprise with a vision for the development of innovative outdoor media solutions. Unrivalled as the fastest growing independently owned outdoor media group in South Africa they boast solid black economic empowerment credentials, with highly regarded businessmen such as Cyril Ramaphosa and Jonathan Beare among its shareholders. Their ground-breaking media applications offer the marketer frequency and reach through cost effective solutions that deliver the right message to the right audience time and time again.