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Vehicle Wraps: Innovative Outdoor Advertising SolutionAug 08
Vehicle Wraps: Innovative Outdoor Advertising Solution
Vehicle wraps are one of the most innovative approaches in advertising today. Instead of billboards and posters, your products and services are showcased through vehicles passing along the streets any time of the day. This form of advertising campaign can run indefinitely regardless of the weather condition. Advertising on TV, radio, newspapers and billboards only run depending on your budget and is in a way limited in terms of reach. Think twice before you invest in an expensive marketing campaign when you can go for a cost-effective solution with vehicle wraps.
Vehicle wraps versus traditional modes of advertising
Vehicle wraps make use of brighter and bolder illustrations that are appealing to a lot of people. These customized wraps are designed according to vehicle types and of course, marketing specifications.
As long as the message is clear and well-expressed, you can be sure that a lot of new customers are going to want to try out your products and services. Remember to use images and text that grab attention and to effectively use color to enhance the overall look of your vehicle wraps.
Vehicle wraps work like huge bumper stickers or made-to-order presents for special occasions. Think moving gift boxes on the road that leave a good impression even if people only see it for about five to ten seconds. Compared to traditional forms of advertising, vehicle wrapping is not as expensive and not as difficult to implement. You also have less to worry when it comes to saturation, as the cheaper costs allow you to replace vehicle wraps as often as you want or need.
More on vehicle wraps
What are vehicle wraps made of? These wraps are printed on adhesive vinyl which comes in two types.
You can either go for a stretch-proof cast vinyl or a standard calendared vinyl. Cast vinyl can be installed on any surface and is quite durable. Calendared vinyl, on the other hand, can only work with flat surfaces. The vinyl is protected with a special translucent coating to keep the graphics from fading out. Both types can last up to five years and can be easily removed with no traces of residue.
Vehicle wraps can reach over 6000 eyeballs on the road with about 600 ad impressions for every mile. As a result, you have to make sure that the wrapping company is reliable enough to look after the reputation of your business. They should be knowledgeable about creative marketing solutions and local road rules. They must offer a warranty service to cover the wrapping material against wear and tear. The wrapping can cost about $ 90 per square meter, including the graphic layout. Check the portfolio of your chosen vehicle wrapping company to see the quality of their graphic designs and do not forget to visit their website for customer reviews.
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