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Peoria has launched an online survey to gauge residents’ and business owners’ attitudes on the use and appropriateness of digital advertising billboards along major transportation corridors.
The survey is part of a program that includes public meetings to provide more information about the new state law allowing digital billboards, as well as the city’s plans for using the boards. Public meetings will take place within each of the six City Council districts beginning in August.
The survey will be posted on the city’s website, www.peoriaaz.gov, until the end of August. Hard copies of the survey are available at five city public locations: the Peoria Community Center, City Hall, Rio Vista Recreation Center, and Peoria’s public libraries.
The 11-question survey asks participants what parts of the city would be appropriate for digital billboards, whether the signs have a positive or negative impact on the city and how to minimize any negative impacts.
Respondents may also register to receive updates from the city on this process by providing their contact information.
City officials have said they believe the digital billboards will be a benefit to local businesses and residents as they can be used to advertise local businesses and community events and communicate emergencies to the public.
In a statement, the city said the billboards can “add vibrancy to the community in special areas such as the ‘P-83’ Entertainment District” in the Peoria Sports Complex area. In addition, advertising on the signs can be a substantial revenue stream for the city, which can be applied to economic development projects, officials said.
There are no specific development projects for which the digital billboards are being considered.
Potential regulatory standards that could be used to reduce the impact of digital billboards include dimming controls that constantly monitor the current lighting conditions and adjust the billboards accordingly.
Recent changes in state law prohibit illumination from 11 p.m. to sunrise except for governmental alerts, such Amber Alerts.
The city had a photometric study prepared to measure the impact of the digital billboard light on the surrounding neighborhoods for selected locations along Loop 101.
The study provides vantage points for each location to illustrate how the billboards will look when viewed from those neighborhoods.
To view the study and participate in a billboard survey, go to peoriaaz.gov.
Information: the Peoria Economic Development Services department at 623-773-7735, or email peoriaED@peoriaaz.gov.